On May 24th, manufacturers and construction professionals gathered in The Club Prescrire premises for attending a presentation conducted by Simon Moreau – BIM specialist at Bouygues Immobilier and author of BIM42 blog.
Don’t lose track of the end customer : « Miss Martin »
Simon Moreau started with an observation: his work – that is BIM at Bouygues Immobilier – is above all targeted towards customers. In the end, those who will benefit from BIM advantages are the future landlords of the accomodations issued by Bouygues Immobilier.
Bouygues Immobilier BIM Initiative
With this in mind, the poperty developer has chosen to set the goal of carrying out 100% of his projects with the BIM working method by 2020.
Reminder, a project « carried out with the BIM method » implied – at first – the use of the same digital mock-up for the designers and the property developers.
The 2 main objectives of the BIM approach are:
- To design better
- To offer innovative commercial media
To design better
Bouygues Immobilier BIM initiative is based on three « distinct bricks » : The project designers – Architects and BET – conceive it with a choice of modeling BIM software (no software is imposed by Bouygues Immobilier), the bimsync exchange platform is proposed to every actors of the project and deal with the use of all the information gathered in the digital mock-up(s) by the property developer.
About the bimsync exchange platform: Bouygues Immobilier staff chose it among 4 solutions with similar properties. Simon Moreau decided to promote the adoption of the solution for everyone by proposing to 50 collaborators its testing and its upstream approval. Bimsync is at the core of the initiative as the architects and the then engineers are encouraged to register their digital mock-ups as soon as possible during the designing.
In order to collaborate effectively on the digital mock-up as well as to collect exploitable datas, Bouygues Immobilier has made available a charter opened to everyone, click here to access it .
At any time, Simon Moreau staff propose their changes to the designers and can monitor the progress of the project as well as its consistency with their expectations.
Bouygues Immobilier staff take particularly heed of 3 aspects of the design:
- The accomodations area retrieval
- The project indicators tracking
- The quantities retrieval
Topics to expand on are:
- Sunlight study
- Construction site supervision
- Energy performances
Delivering innovative commercial media
The land developer wants potential buyers to be able to have a look at their property. The digital mock-up is the ideal support to organize virtual reality tours.
However, going from a digital mock-up to an actual flat is a heavy workload. Today, Bouygues Immobilier staff is working on the « industrialisation » of this initiative.
What about BIM objects?
Industrials attending the conference asked Simon Moreau about the use of « luxury » BIM objects in his BIM initiative. The answer: geometry is interesting, for example to measure a product dimension, but not necessary. Too many details affect the project as they weigh down on the digital mock-up. However, what is important is that industrials set a clear and standardized information and define each term clearly (works on PPBIM standard have been discussed during the presentation).
What’s the purpose? Manufacturers working in the same industry should make comparable datas available to conceptors with one click in order to ease the prescribed product choice.
We suggest you to read these articles:
- « The Manufacturer’s Thursday » #10 with Delphine Rousseau
- « The Manufacturer’s Thursday » #4 with Rafael Garcia
- « The Manufacturer’s Thursday » #6 with Tsaratsiry Rakotomihanta and Clémence Eliard