Architect at work from “Catalogue modèle de l’architecte 1913” (Paris, France)
According to our estimations, there are about 1.3 million active architects working in the building industry at any given time. Worldwide. You can safely double that figure if you want to include interior architects, decorators, office space planners, booth builders and other design related professionals. Those are key actors holding a “few” dozen billion dollar market.
Architects are decision makers. They are specifiers of building related goods as doctors prescribe medicine. And while pharmaceutical companies understood the later long time ago, most of the building related manufacturers didn’t seem to quite “get it” about architects. Yet.
The main reason behind that lack of comprehension is probably due to a profound misunderstanding of the architect’s work and role as a “prescriber of goods”. Here are, briefly, some points to take into account:
So how can you overcome all those points and how can you make sure you understand the relevant needs and related technology? In the upcoming posts, it will provide you with a complete overview, set of rules and guidance so you could start working and selling to architects in no time. Stay tuned.