Polantis proposes consulting and training sessions for AEC Manufacturers. Depending on your needs, you can choose between:
- A 1 day personalized coaching session at the heart of your company. Ideal for a small group of workers (ex: MD, Marketing Directors, Communication Officers…)
- One or two days of coaching for your sales reps and MD covering a range of subjects with the focus on marketing and sales in the BIM era.
All of our experts are architects with a vast knowledge of virtually every existing CAD and BIM solution. Naturally, they have a wealth of experience in the workflow of an Architectural practice with a strong focus on prescription.
Programme and domains of competence
Consulting and training for AEC Manufacturers can take many forms, over the years, we’ve managed to gather a lot of data, experience and competence on varied and vast domains. Our goal is to make sure that you and/or your team learn as much as possible in a very narrow time span. Please consult the list of domains we cover below. You’ll find some written as questions for which the answers will be given during the consulting sessions. Some of the points below are links to articles on our blog.
Understanding architectural prescription and its benefits
￮ Why work with architects? ￮ How do I increase the amount of architectural prescription of my products and my sales? ￮ What are the different kinds of prescribers? ￮ With which architects should I work and which should be avoided at all costs? ￮ How come my competitor’s products are better prescribed than mine?
Understanding Architect’s workflow
￮ Do all architects work the same way? ￮ The different kinds of diplomas ￮ The different kinds of architectural practices ￮ How is an architectural practice organized? ￮ Freelances ￮ Architecture students, why are they so important for my business? ￮ How do architects conceive their projects? ￮ Which tools are used by architects? ￮ Drawing by hand, CAD or BIM?
Understanding the architect’s mindset
￮ The generalist thinking ￮ Between an engineer and designer ￮ Architect’s jargon ￮ An artist or a technician? ￮ “Please do not disturb” ￮ Deadlines and all-nighters ￮ The pride ￮ How much money do they really make?
Sales methods that actually work with architects
￮ How to “sell” to architects ￮ Common errors never to repeat ￮ Building a sales environment ￮ How to recruit sellers capable of working with architects ￮ When, how and where should you contact them?
Building and managing an architect’s database
￮ Which sources are trustworthy ? ￮ How to create a database of architects and how to keep it up to date ￮ The most important things in a database of architects
Effective emailing of architects
￮ Your news doesn’t really engage or interest them, why? ￮ Optimal frequency and message length ￮ How to write a good newsletter for architects.
Working with architects internationally
￮ How to conquer architects abroad? ￮ “Do you speak English?” ￮ Financing your international development and who could help
Creating a hotline and a customer service for architects
￮ At which point is a hotline necessary? ￮ What architects expect when they call ￮ Getting to the point: How to build a good “knowledge base” essential for a good service ￮ Can I sub-contract it abroad? ￮ How to recruit hotline technicians ￮ Common mistakes ￮ How to transfer your hotline into a selling tool
How to build a website that attracts architects
￮ To do list ￮ Learning the visual language ￮ What really interests architects on your website ￮ Why won’t they visit my site? (web traffic secrets) ￮ Why is Flash your worst enemy? ￮ Search Engine Optimisation (SEO) basics ￮ How to integrate a CAD and BIM catalog in your site
How to organize an event for architects
￮ Where, how and why launch an event for architects? ￮ Do’s and don’t’s at an event for architects ￮ “Goodies” that architects adore
Editing a Catalog for Architects
￮ Which are the characteristics of a good catalogue for architects? ￮ A classic catalogue, a classer or a boxed set? ￮ Technical sheets and their importance ￮ Using images that architects like
Building information Modeling (BIM)
BIM and CAD catalogs and their advantages
￮ Advantages of BIM & CAD catalogues ￮ BIM catalogues return on investment ￮ How do I integrate digital catalogues as part of my communication strategy? ￮ How to choose a good BIM components manufacturer ￮ Can I make a BIM Catalogue internally? ￮ How much does a BIM / CAD catalogue cost?
Launching a design contest for architects
￮ The advantages of launching a design contest for architects ￮ How to define a good programme for a design contest ￮ The participants ￮ Composing a good jury of architects and experts ￮ Defining good prizes for the laureates ￮ Publishing your design contest
Launching a new product or a new line for architects
￮ The secrets to a good launch ￮ How to launch a line of products and attract architects’ attention ￮ Analyzing the interest architects have for your products ￮ Positioning and benchmarking of your line